Elevator Pitch (more popular slang) or Elevator Speech is a short message about who you are, your career aims and the benefits you bring to the company or your startup.
In today’s fast moving world we know how communication skills play an important role in workplaces. An elevator speech is one of those effective communication tools that can potentially lead you to a success in your career.
It got its name from the scenario of the professional who walks into his or her office building and gets in the elevator with the CEO. ‘So tell me,’ she says, ‘who are you and what do you do here?’ With the average elevator ride reported to be 16 seconds, you can’t waste time. This is your chance; you have a captive audience with someone influential in the company.
Although it may seem trivial or unlikely, every professional is advised to have an elevator speech. You never know when the opportunity will arise, do you think you will be ready?
Ideally, you would like to give an articulate, concise summary that conveys that you are an intelligent professional, are involved in your work and can express yourself well to others.
Some of my favourite videos , that will give you an idea of elevator speech how to create and what to create.
Alibaba IPO: Jack Ma’s Original Sales Pitch in 1999
Startups raising funds live at Young Turks TiE The Knot 2
Startup Weekend Amsterdam 2013, Final Pitch #24 (One More Beer)
Watch and Learn From This Startup’s Pitch to VC Tim Draper
Watch These Entrepreneurs Pitch Their Startups to Judges from Techstars and AlleyNYC
Video Courtesy : Youtube and respective online channels.
When reviewing elevator speeches, think about things like:
- If you were the CEO and had this conversation with this employee, would you hire them?
- Was it clear and coherent?
- Can you provide any tips on how to improve it?